It is an app that I thought would never become popular. An app that has people taking selfies or random photos of their food or dogs or anything at all. An app that gives everyone a little 10 second glimpse into your life. Of course I am talking about the new and extremely popular app Snapchat.
According to Chris Snider, a digital media professor at Iowa, as of August 26, 2016, “Snapchat is on pace for 217 million users by end of 2017.” You can look at how this amount to compares other social media sites here: http://chrissniderdesign.com/blog/resources/social-media-statistics/
My personal experience with this app has been kind of like a roller coaster ride. I got it when it was less popular around 4 years ago and I quickly became obsessed. I would snapchat my friends more than I would text or call them. It was getting to be too much. I eventually convinced myself to delete my account and give it a rest. However, about a year later I got sucked right back into being a Snapchat addict. Again, after about six months I decided to get rid of the app on my phone so my usage would come to a stop. This time, though, I did not fully delete my account as I did before. You can only guess what happened after some time passed and a large amount of friends pushed me to get it back…Yup, I got the app back. There is just something about being able to take a quick selfie, a short video of your dog rolling around on the ground, or sending ridiculous filters to your friends that makes you feel a bit more connected to them than just a text.
I got the idea for this blog when I found myself sitting in my 2-person apartment one night with my roommate and we were going back and forth sending filtered selfies to each other and laughing very hard at each one. All I could think after was that we were in the same room. No, this isn’t as bad as texting in the same room or house, which I do occasionally, but still.. in the same room. This all ties into my thoughts of how much social media is constantly molding our interactions with other people.
On another note about this app, I have noticed that it too, like most of social media lately, has become a new and interesting source to receive news and updates. These could be updates about what is happening on our campus or news on a hurricane’s aftermath in southern Georgia. There is a vast amount of information within this app now, which I think I am beginning to enjoy. I like the creative presentation they have when relaying their news stories as well as the various topics you can chose from.
All in all, Snapchat is growing quickly. More and more people are downloading it everyday. The company is even starting to look into alternate ideas to keep this expansion going. I recently read an article by blogger Ann Handley and she discusses the idea of Snapchat looking into creating their own magazine. Yes, a magazine! Is going from a screen to print a smart move for the business? Handley talks about this as well as other pros and cons of the option throughout her article. You can read it here: http://www.annhandley.com/2016/06/27/snapchat-launching-tech-magazine/
Let me know your thoughts about the app. How do you think it is changing our communication with people? Do you use it as a news source? And do you think going into the print business would be smart? Comment below.