Advertising nightmare: why even getting through a single article can be a pain.

There is so much to read and so many things to learn on the internet now, but what is the biggest thing that is preventing us from reading on? Advertisements. Plain and simple. From a marketing student’s perspective I should appreciate these things, right? Wrong. Nothing has turned me away faster from reading something on a website, blog, or social media platform more than ads.

I have written about suggested posts and ads before on my blog and how I became a fan of these at times, but this form of advertising is different. I want to focus on the problems with the ads, this includes videos, pictures, pop up links, and so on, that seem to bombard you when all you want that time is to read something.

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A very recent example can be seen in the photos above. I was trying to find an article to comment on for class and immediately lost interest due to the several advertisements that were inserted right at the beginning.

At first this post may seem a bit like I am complaining, which I am, but my overall thought  and question I wanted to bring up is how will this bombardment of ads effect a website’s reach? Will this turn a lot of people away? Has it already turned a lot of consumers away?

I am aware that these problems don’t exist often on an actual company’s site, but when it comes to certain media platforms this advertising increase has been noticeable and quite frankly annoying.

Also, another topic comes to mind when I look at these imbedded advertisements, which is ‘content marketing’. As I have learned in class, this is something that has been around for a long time, but is recently finding it’s way back into several companies marketing strategies. How will these constant interruptions effect getting information to the consumers?

As time goes on I do see these types of advertising tactics being implemented in a better way, or at least I hope so. As a consumer I do not enjoy trying to read something online and having these types of things pushed at me. And as a marketing student I do not see this as a very smart tactic for companies to take. This goes back to the basics of push versus pull advertising. A company must assess how much these advertisements, pop ups, etc. are truly benefitting them. Could advertising and media budgets be spent in a different way?

What are your thoughts on these imbedded advertisements on websites, blogs, etc.? Comment your thoughts below!

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The Evolution of Facebook’s ‘Like’ Button

Most of us in the undergraduate age range right now created our Facebook’s incognito. Back in the day we had to be a certain age to be able to make an account (which at the time many of us were not of age..). I remember when the requirement was you had to be at least 18 years of age. So what did my 12 year old self do? Pretended to be 18 and I got my Facebook as a 7th grader. Now almost 10 years later, it is has been cool to watch this social media site grow. Something I remember best was when ‘liking’ was NOT a thing. Most people my age who had their Facebook back in middle school remember this era. We are also reminded of this time when we look under our “On the day” events and see that no one liked those embarrassing statuses from 8th grade. (Maybe it was better to not have people be able to react to my embarrassing and pointless statuses from those days) Anyways, moving on to more important things…

We used to just scroll through our newsfeed and look at statuses or pictures posted by friends and family. That was the extent of what we did and could do. But then came along the ingenious idea of that button we all press SEVERAL of times a day, the ‘Like’ button.

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Implemented in 2009, the button started out as sort of a foreign territory for Facebook users. Was it truly that simple to communicate to someone how we felt towards their post? Yes. It had become as simple as one click. This little button has grown to a point that I don’t think most of us saw coming. The two largest trends I have noticed (personal and business wise) have been…

  1. The number of ‘likes’ is something that some people thrive off of on social media. This doesn’t stop with Facebook. It is popular on all social media (Instagram, Twitter, etc.) A lot of us have become absorbed into this type of acceptance by our peers. I have personally experienced great joy when receiving dozens of likes on a post, while also feeling some sadness from not receiving as many likes on other posts.
  2. Businesses are using the amount of ‘likes’ as a form of measurement. Marketing overall has had to make a large shift due to this skyrocket in social media. Just now when googling, ‘like button on Facebook’, I got dozens of sites showing me how implement the button onto my site, my advertisements, and so on. An example of social media marketing goal could be to reach 100 likes on this certain post by Monday. It has become a benchmark for some companies.

The next step Facebook took was the new and improved version of likes = ‘Reactions.’

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Those who have had Facebook for the past couple of years have seen this new implementation take off as well. After reading a few articles, it seems as though adding in this new feature took quite some time and extensive research (focus groups, surveys, etc.) I do not foresee this feature growing as rapidly as the ‘like’ button due to my personal page still being full of the likes and not love/sadness/anger/etc., but I could be wrong. This could easily be have been a chance for Facebook to create a new trend for social media sites where sites. Sites could slowly implement this feature and start to be able to see how their consumers are specifically reacted to their information online.

Do you think this ‘Reaction’ type of responding will trend like the ‘like’ button? Let me know what you think.

 

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